Privacy Policy
Last updated: April 2, 2026
1. Who we are
No Lead Lost ("we," "us," or "our") operates the website and services available at noleadlost.com. We provide a lead capture and qualification widget that businesses ("customers") embed on their websites to engage with their visitors ("end users").
Questions about this policy can be directed to support@noleadlost.com.
2. Information we collect
From customers (businesses using No Lead Lost):
- Account information: name, email address, password
- Payment information: processed securely by Stripe — we never store card numbers
- Widget configuration: questions, qualification logic, calendar settings, notification email addresses
- Usage data: number of leads captured, plan usage, login activity
From end users (visitors to customer websites):
- Contact information voluntarily submitted: first name, last name, email, phone, website URL
- Responses to qualifying questions
- IP address (used for company identification on paid plans via third-party lookup)
- Page URL visited and referrer
- UTM parameters present in the URL
3. How we use information
Customer information is used to:
- Provide, operate, and improve the No Lead Lost service
- Process payments and manage subscriptions
- Send transactional emails (welcome, lead notifications, usage summaries)
- Respond to support requests
End user information is used to:
- Deliver lead data to the customer whose widget the end user interacted with
- Determine qualification status based on the customer's configured logic
- Identify the company associated with an IP address (paid plans only)
We do not sell end user data to third parties. We do not use end user data for advertising purposes.
4. Data sharing
We share data only with the following categories of third parties, and only as necessary to operate the service:
- Supabase — database and authentication hosting
- Stripe — payment processing
- Resend — transactional email delivery
- Vercel — application hosting
- DataShopper (paid plans) — IP-to-company identification for warm lead data
Customers may configure integrations (Zapier, HubSpot, Salesforce) that transmit lead data to their own third-party systems. We are not responsible for data handling by those systems once transmitted.
5. Data retention
Customer account data is retained for the duration of the account. Lead data is retained indefinitely unless deletion is requested. If you cancel your account, you may request deletion of your data by emailing support@noleadlost.com.
End users may request deletion of their data by contacting us directly or by contacting the business whose widget they interacted with.
6. Cookies and tracking
The No Lead Lost application uses session cookies required for authentication. The widget installed on customer websites does not set cookies by default. Customers on paid plans may optionally enable Meta Ads, Google Ads, or Google Tag Manager pixels, which may set their own cookies subject to those providers' policies.
7. Security
We use industry-standard measures to protect your data, including encrypted connections (TLS), encrypted storage, and access controls. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.
8. Children's privacy
No Lead Lost is not directed at children under 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, contact us at support@noleadlost.com and we will delete it.
9. Your rights
Depending on your location, you may have rights to access, correct, or delete your personal data, or to object to or restrict certain processing. To exercise these rights, contact us at support@noleadlost.com.
10. Changes to this policy
We may update this policy from time to time. We will notify customers of material changes by email or by posting a notice in the dashboard. Continued use of the service after changes constitutes acceptance of the updated policy.